毕马威（KPMG）：2025南美消费与零售趋势报告（第六版）（英文版）（23页）.pdf

1、Consumer and Retail September 2025Consumer andRetail Trends inSouth America6th EditionSome trends presented in previous editionsof this report have evolved into good practicesof the industry.However,several factors,some new and some embedded into broader standards,have stood out and consolidated the

2、mselves as trends in full force.The prevalence of data and artificial intelligence,as well as the transformation of supply chains,are examples of tectonic shifts that have created a new scenario for theconsumer industry.02 2025 Copyright owned by one or more of the KPMG International entities.KPMG I

3、nternational entities provide no services to clients.All rights reserved.Consumer and Retail Trends in South AmericaThis report has been developed by the industrylead partners in coordination with the Marketing and Communications Team of KPMG Cluster in South America.Design and Layout:Alexander Buen

4、da/Marianna UrbinaCoordination:Florencia PerottiContent and Technical Aspects:Fernando GamboaAnalysis and Writing:Matias Cano/Ricardo LimaContentGo to contentRewind-ForwardI.Outstanding consumption and retail trends or patterns and their impact on South America06II.Final thoughts20References2203Cont

5、acts23Introduction04 2025 Copyright owned by one or more of the KPMG International entities.KPMG International entities provide no services to clients.All rights reserved.Consumer and Retail Trends in South America 2025 Copyright owned by one or more of the KPMG International entities.KPMG Internati

6、onal entities provide no services to clients.All rights reserved.Consumer and Retail Trends in South America04In the fifth edition of our survey Consumer and Retail Trends in in South America1,the focus was on four relevant trends in an attempt to deepen our understanding of the first impacts of new