易车：谁抢了“哈弗H6们”的用户：哈弗市场竞争力分析报告（英文版） (2026版)（32页）.pdf

1、Insights on HavalMarket Competitiveness(2026)TengYi Research InstituteWhos TakingCustomers AwayFrom the“Haval H6s”AuthorsDirector/Chief ALijun ZhouIndustry ABenya ShiIndustry AShixiang WangFrom its official launch on August 25,2011,to the end of 2025,the trajectory of Haval H6s retail sales in China

2、 resembled a dramatic boom-and-bust cycle:in 2012,H6 rapidly approached 150,000 units in annual sales,emerging as a breakout product that marked the beginning of Great Wall Motors and more broadly,Chinese brands rise in the passenger vehicle market;in 2013,sales exceeded 200,000 units,making H6 the

3、best-selling Chinese-brand model,disrupting a Top-10 sales ranking long dominated by joint-venture sedans such as Ford Focus,VW Lavida,Jetta,Santana,and Nissan Sylphy,while also putting competitive pressure on joint-venture compact SUVs including Honda CR-V and Toyota RAV4.This success ultimately pr

4、ompted Great Wall Motor to spin off Haval as an independent brand;in 2014,H6 sales approached 300,000 units,lifting the model into the Top 5 of overall vehicle sales rankings.Its success accelerated the entry and scaling-up of Chinese brand SUVs such as Changan CS75,CS35,and Bestune X80,effectively

5、breaking the long-standing dominance of joint-venture models.Joint-venture OEMs shifted from initial skepticism to serious competitive engagement,reportedly acquiring multiple H6 units for targeted benchmarking and analysis.The substantial volumes generated by H6 translated into significant profitab

6、ility for Great Wall Motor,reinforcing the companys strategic decision to scale back lower-margin sedan businesses and concentrate resources on SUVs,particularly the Haval brand.In 2015,H6 sales surpassed 350,000 units,securing a stable position within the Top 3 models nationwide and further catalyz