ChangeUp：2025放眼交易之外：驾驭美国美妆零售新常态研究报告Ⅱ（英文版）（22页）.pdf

1、BEAUTY REPORT:PART 2Beyond Transactions:Navigating Beauty Retails New NormalWeve been exploring three major forces that are reshaping how people think about beauty shopping in physical stores.The bottom line?Physical stores need to evolve into spaces that serve different beauty motivationswhether so

2、meones chasing the latest trends,focused on wellness,or just wants products that deliver real results.In our last report,we focused on Glow-Getters and Savvy Substitutors.Now,we are turning our attention to two other equally important segments the Label Luminaries and the Timeless Tacticians.The New

3、 Reality of Beauty Retail:Part Two2Our recent research that surveyed over 1,600 U.S.Beauty Shoppers reveals how several macro trends are redefining customer expectations and behaviors.Almost half think beauty trends change so quickly,and physical retail hasnt caught up.Our findings illuminate how re

4、tailers can reimagine their physical spaces to win in this new era of beauty retail.All respondents regularly make beauty purchases in the physical store(at least every six months).They also purchase beauty products in the physical store from at least one of the 11 brands below.This study was design

5、ed to represent a diverse cross-section of shoppers,balanced by age,gender,race,region,and income.The Forces Shaping Todays Beauty Retail Experience3*Our beauty shopper insights are grounded in three macro forces reshaping todays retail experience.We explored these in depth in our first report but h

6、ighlight them again below.Social platforms have completely reshaped product discovery,creating a new shopping paradigm where influence and value intersect.This creates opportunities for retailers to bridge the gap between digital discovery and physical trial,helping shoppers validate online finds th