IAS：2022年上半年媒体质量报告（英文版）（41页）.pdf

1、17TH EDITIONMedia Quality ReportDrive business outcomes with better media qualityTable of contentsIntroduction Pg.4Definitions Pg.5Key Trend of H1 2022 Pg.6Viewability Pg.9Ad Completion Pg.17Time-in-View Pg.21Ad Fraud Pg.26Brand Risk Pg.32Looking Ahead Pg.38About IAS Pg.4101060207030804090510217th E

2、ditionLisa UtzschneiderChief Executive Officer Integral Ad Science3After several years of massive societal shifts,consumers are seeing more consistent trends in their everyday lives.In digital advertising,however,we know the ecosystem will continue to evolve as new innovations emerge and content cre

3、ation increases enhancing the need for reliable media quality metrics.At Integral Ad Science,our benchmarks serve as actionable insights to help marketers stay ahead of the unpredictability of digital media.Were proud to be a global leader in media quality,providing marketers across the world with i

4、nsights they can count on for peak performance.The Media Quality Report(MQR)uncovers global performance metrics across key categories based on our vast data,helping our customers set campaign standards and optimize marketing strategies.Our biannual MQR is just one of the many ways we uphold our miss

5、ion to build trust and transparency for the worlds leading brands,publishers,and platforms.I look forward to sharing our latest benchmarks with you to provide the standards that help you drive business outcomes.Foreword from our CEO317th EditionAs we gradually emerge from several years of unpredicta

6、bility,the advertising industry has learned that digital trends may not be as consistent or long-lasting as they once were.As such,digital media is progressing at a swift rate,with content creation rapidly booming and new platforms constantly emerging.In this report,we explore how media quality has