Meltwater融文：2026年全球社交媒体状况报告（英文版）（45页）.pdf

1、Global State of Social Media 2026Global State of Social Media 20262IntroductionThe digital landscape continues to undergo changes with the proliferation of AI,and social media is along for the ride.But even with the constant flux and rapid transition,social media use continues to steadily rise,reach

2、ing 5.66 billion in 2025 a 4.8%increase year over year.This means businesses need to know how to react.Not only because your 22-year-old intern is insisting on it,but because if you dont,youre leaving money on the table.72%of internet users use social media for brand research.Thats a lot of purchase

3、 power among those growing online audiences.Meltwaters annual State of Social Media Report aims to identify the trends that will help you formulate a strategic,data-backed plan of attack for 2026,based on survey responses from over 1,500 marketing professionals around the world.Learn where your peer

4、s are focused,what goals to prioritize,which channels offer previously unmet opportunities,and keep adapting to shifting online behaviors in a deliberate and intentional way.Global State of Social Media 20263ContentsIntroductionGlobal Survey CoverageCompany Type&Role BreakdownSurvey Results:Organic

5、Social Media02040610314045Survey Results:Social ListeningSurvey Results:Paid SocialMeet MeltwaterGlobal State of Social Media 20264To gather as comprehensive an understanding of the global state of social media as possible,we invited marketers from around the world to participate.Over 1,500 marketin

6、g professionals completed the survey.This global report includes input from countries like the United States,Canada,the Philippines,China,Japan,the United Arab Emirates,Germany,Italy,South Africa,and more.Global Survey CoverageGlobal State of Social Media 20265The State of Social Media Report looks