CreatorIQ：2021-2025年及未来影响者营销趋势报告（英文版）（21页）.pdf

1、The Future of Marketing Will Be Shaped By CreatorsThe journey toward elevating the Customer Experience for and by influencersTrends Report:2021-2025 and BeyondIn Partnership WithContentsIntroduction2020 Retrospective:Key Influencer Marketing Trends And LearningsStrengthening Influencer Relationships

2、Gen Z Driving More Authentic ContentPerformance Metrics and Paid Media2021:Predictions And Tactical RecommendationsData-driven Influencer MarketingShoppable Feeds and First-party SalesBrand Ambassadors and Content Creators2022-2025 and Beyond:PredictionsPost-COVID World and the Return of IRL Experie

3、ncesThe Blurring of the Lines Among InfluencersNew Regulations and Industry UncertaintyAge Of Maturity And The Convergence Of Influencer Marketing And Customer Experience(CX)The Takeaway23491319The year 2020,while tumultuous for many industries,actually accelerated the role of influencer marketing i

4、n the larger marketing mix.Pandemic restrictions led to major shifts in how people work,live,and travel,resulting in changes in consumer behavior.These shifts in communication made digital and social media the cornerstones of marketing strategy.In a world paused by COVID-19,digital marketing has bec

5、ome the reigning monarch of the marketing mix-and influencer marketing is now the viable heir apparent.The Drum reported that 73%of marketers allocated more resources to influencer marketing in 2020.Data compiled by Statista shows a sharp rise in sponsored influencer content,which has consistently d

6、oubled every year since 2016,culminating in more than six million sponsored influencer posts in 2020.To explore these developments and help marketers conceptualize their long-term influencer marketing strategies,CreatorIQ sourced expert insights from marketers and agency executives,asking them to re