Simplilearn：大数据入门指南（英文版）（15页）.pdf

1、An Introduction toBig Data A Beginners GuideIntroductionWhat is big data?The characteristics of big data Applications of big dataReal-life examples of big data implementation Key big data&analytics terms you should know How to build your career in data analyticsGet ready to launch your career in dat

2、a analyticsTABLE OF CONTENTS01020304060810121|INTRODUCTIONData analytics is the“brain”of some of the biggest and most successful brands of our times.From the big tech giants,Facebook,Google,Amazon,and Netflix to entertainment conglomerates like Disney,to disruptors like Uber and Airbnb,enterprises a

3、re increasingly leveraging data analytics to drive innovation,business growth,and profitability.However,its not just these big names making the use of data analytics.2017 marked a crucial year when 53%of organizations across telecom,finance,education,and healthcare were found adopting data analytics

4、 a sharp jump from 17%in 2015.Today,the number has grown massively,with 67%of small businesses spending more than$10K annually on analytics tools and technologies.As businesses grapple with more data than ever,they are increasingly relying on data analytics to gain insights and make informed decisio

5、ns.This is pushing their demands for skilled specialists who can help them crunch through Big Data,unlock the potentials and opportunities,and predict trends and failures.The beginners handbook is aimed at introducing you to the concept of big data,its characteristics,and applications.Well also disc

6、uss how to get started with a career in big data and the courses you should pursue to move up the career ladder in this emerging field.1|2|2|WHAT IS BIG DATA?Big data is an all-inclusive term,representing the enormous volume of complex data sets that companies and governments generate in the present