ROI Revolution：2022年社交媒体现状报告（英文版）（20页）.pdf

1、THE STATE OFSOCIALMEDIAEcommerce Insights on Attribution,Emerging Platforms,&More23467910111213141415161718Executive Summary The State of Social Media TodayAttribution Confusion&iOS 14iOS 14.5 ImpactsEmerging Social Media PlatformsTikTokLinkedInRedditPinterestSocial Media Trends on the RiseSocial Vi

2、deoSocial CommerceInfluencer MarketingAugmented&Virtual RealityTying It All TogetherTable of Contents3Social media is a top priority for 50%of digital marketers.As a key component of most digital marketing strategies for over a decade now,social media advertising certainly isnt going away any time s

3、oon.With a mix of noteworthy social media trends swirling around in the ecosystem,finding your footing can be a challenge.In this report,youll explore how the social media landscape looks,with data from a survey of 170+digital marketers and insights from ROI experts to help you navigate the complexi

4、ty.Youll uncover:Solutions to alleviate attribution confusion and navigate the new privacy landscape Insights on the top emerging social media trends and platforms and which are really worth embracing for your brand Data visualizations and exclusive research to give you a clear picture of the state

5、of social media today Continue reading to unravel the mysteries of social media!Executive Summary4The State of Social MediaWith half of digital marketers saying social media is a big initiative for their brand this year,standing out from the competition will be a key component of any revenue-driving

6、 strategy.Social media has a wide variety of valuable purposes for consumers,making it a key channel for brand discovery and awareness marketing.Social media usage has grown substantially since the onset of the COVID-19 pandemic.Q2 2020 was the highest time period on record globally for social media