内容营销协会（CMI）：2022年视频和视觉故事调查报告（英文版）（24页）.pdf

1、 2022 CONTENT MARKETINGVIDEO&VISUAL STORYTELLING SURVEY2 SPONSORS MESSAGE.3 KEY FINDINGS.4 VIDEO USE&TYPES.5 VIDEO PRODUCTION.8 VIDEO&AUDIENCE.12 VIDEO METRICS&SUCCESS.14 VIDEO BUDGETS&SPENDING.18 VIDEO CHALLENGES.20 CLOSING THOUGHTS.21 METHODOLOGY.23 ABOUT.24TABLE OF CONTENTS3SPONSORS MESSAGEA dive

2、rse content mix is essential to any successful marketing strategy,and video continues to be a critical component,but is it being utilized to its full potential?Video as a content form can enhance the experience for every buying cycle stage.From socializing your brand in an awareness campaign to a pe

3、rsonalized video message sent by a sales representative to an explainer of a new product or feature set it can educate and delight unlike any other medium.As with the 2021 version of this report,most content marketers agree that video remains vital to their organizations,but many still do not realiz

4、e the full benefits of adding video to their content marketing strategy.Like any single content type,video is no silver bullet and works best when used in tandem or to support your other marketing efforts.More organizations are upping video production budgets and bringing production in-house.The rea

5、l opportunity here is to hire(or train)video content creators over video producers.User-generated video content brings authenticity to your message and is easier,faster,and more economical to produce than traditional video content.Vidyard is proud to present this Content Marketing Institute research

6、 on the use of video.We hope it helps you think about how to focus your efforts to get the most out of your video investments.Where Does Video Fit Into Your Marketing Mix?4KEY FINDINGSVideos have become more important to business.Seventy-three percent of marketers said videos have become more import