埃森哲（Accenture）：2022年航空航天和国防技术展望报告（英文版）（18页）.pdf

1、Metaverse:the new destination for Aerospace and DefenseAerospace and Defense Technology Vision 20222Metaverse:the new destination for Aerospace and DefenseImagine a team in 2030 working together on a new aircraft engine design.Theyve hit a problem and need to bring in an expert.But shes on a differe

2、nt continent.No problem.A quick call and her avatar pops up in their virtual collaborative workspace environment.Working directly on a digital twin of the new aircraft engine,together they can show the problem and see the effect of the design changes she suggests in real-time.Or imagine a virtual pr

3、oduction facility.An executive based in the US can see how the movement of different assets in the facility in France would impact aircraft production,all without having to visit the actual site.This is the journey to the metaverse.Its destination?A collaborative virtual space that can be transposed

4、 onto the physical world.Aerospace and defense companies are entering a land of opportunity in the metaverse.Accenture sees the metaverse as a continuum a spectrum of digitally enhanced worlds,experiences,realities and business models that is poised to revolutionize life and enterprises over the nex

5、t decade.Leaders need to start making big leaps forward in how they think about their business today.The next era of disruptionOver time,the metaverse will help transform every aspect of the aerospace and defense business:How companies interact with customersUnderstanding the metaverse landscape,and

6、 what customers are doing there,will be crucial for two reasons.First,for determining how a businesss brand interacts with them.And second,for how brands need to integrate with the new platforms,commerce channels and immersive experiences that the metaverse contains.This could influence brand,market