YouGov：2022年全球媒体展望报告（英文版）（61页）.pdf

1、E Y E B ROW T E XT H E R E 20 2 1A medium title that can span over multiple E D I A A N D C O N T E N T W H I T E PA P E RGlobal media outlook report LO BA L M E D I A O U T LO O K R E P O RT 20 2 2Inside04030408575140342060Background The impact of COVID-19 on news consumption within US and GB Globa

2、l media landscape-past and future outlook Watch Social ListenRead Key take-outs Our data 4051Media and Content White Paper02Digital,as we know it today,now sits at the heart of enabling contactless experiences.The risks and restrictions associated with in-person interactions,largely as a result of t

3、he pandemic,have meant we continue to see day-to-day consumer routines dramatically impacted-from work to shopping,to entertainment and socialising,to engagement with different types of media.Globally,as some traditional media were hit by lockdown restrictions and changing work routines,many pre-pan

4、demic digital media trends accelerated.We have witnessed a significant increase in the use of on demand TV streaming services such as Netflix and Amazon Prime,as well as the younger generations driving a rise in the popularity of podcasts.On the other hand,as routines have been disrupted by the pand

5、emic,a proportion of radio listeners who traditionally listened out of home(in the car,at work,or when travelling)have reduced their listening behaviour.This report takes deep dives into the Watch,Listen,Read and Social channels of media consumption.Within the report,we unveil past and present consu

6、mption levels for the most relevant media across different demographics,with a particular focus on the US and Great Britain.As consumer media consumption patterns continue to evolve and adapt to the pandemic-caused disruption across different regions,YouGov data sheds light on media growth opportuni