麦肯锡&ampBOF：2023年全球时尚业态报告（英文版）（144页）.pdf

1、The State of Fashion 2023The State of Fashion 2023The State of Fashion 20235CONTENTSEXECUTIVE SUMMARY 1011INDUSTRY OUTLOOK 1217GLOBAL ECONOMY 203901:Global Fragility Managing Inflation for Growth 02:Regional Realities Chalhoub Group:Capturing Fashions Growth Potential in the Middle East CONSUMER SHI

2、FTS 406603:Two-Track Spending Tapestry:Connecting With Customers Is Not Just About Price 04:Fluid Fashion How Gen-Z is Propelling Gender-Fluid Fashion 05:Formalwear Reinvented Hugo Boss:Reclaiming the Formalwear Space FASHION SYSTEM 6711106:DTC Reckoning Allbirds:Conquering the New Multi-Channel Lan

3、dscape 07:Tackling Greenwashing A New Approach to Scaling Innovative Materials Puma:Moving Sustainability Beyond Marketing 08:Future-Proofing Manufacturing MAS Holdings:Deconstructing Supply Chain Risks,and Rewards 09:Digital Marketing Reloaded How Web3 Is Shaking Up Digital Marketing 10:Organisatio

4、n Overhaul MCKINSEY GLOBAL FASHION INDEX 112121THE STATE OF LUXURY 2023 122127MGFILUXURY 2023GLOBAL ECONOMYCONSUMER SHIFTSFASHION SYSTEM6The State of Fashion 2023SARAH ANDRSarah Andr is an engagement manager inMcKinseys London office and is part of the Apparel,Fashion&Luxury group.She works with fas

5、hion and luxury companies as well as investors across Europe and the US,on topics such as e-commerce,strategy,sustainability,value creation and M&A.CONTRIBUTORSACHIM BERGAchim Berg is a senior partner in McKinseys Frankfurt office,and leads McKinseys Global Apparel,Fashion&Luxury group.He is active

6、in all relevant sectors including clothing,textiles,footwear,athletic wear,beauty,accessories and retailers spanning from value to luxury segments.As a global fashion industry and retail expert,he supports clients on a broad range of strategic and top management topics,as well as on operations and s