益普索（Ipsos）：欢迎来到元宇宙-当前现状、前景及参与方式（2022）（英文版）（9页）.pdf

1、IPSOS VIEWSWELCOME TO THE METAVERSEWhat it is now,what it will become and how you can be a part of it AUTHORSPip Mothersill Katelyn FaulksOctober 2022 TODAYS METAVERSE IS JUST THE BEGINNING OF OUR DIGITAL-PHYSICAL FUTURE The concept of the metaverse has been around since the 1980s,envisioned by scie

2、nce-fiction writers4 and invented by academics and R&D departments.5 However,it is only recently that the main technologies involved virtual reality(VR)and augmented reality(AR)have advanced to a point where they are more than just prototypes in a lab,available for the mass market to use and organiz

3、ations to consider integrating into their product experiences.Today we can play fitness games on a VR headset,try-out virtual furniture via AR on our tablets,find geo-located Pokemon around the city using our mobile phones,or go to a virtual fashion show with actual catwalk models.But these virtuall

4、y augmented experiences are only the beginning of the larger technological transformation that is occurring.Considering todays metaverse is like thinking about Netscape or AOL internet browsers of the early 90s:just the beginning of a massive technological change that will create social,work,and eve

5、ryday living paradigm-shifts that we cant fully imagine yet.If the first version of the internet Web1.0 enabled exchanging information computer to computer,and Web2.0 created centralized platforms to share content between each other,often over mobile phones,the latest version of the internet emergin

6、g today something often called the spatial web6 will combine the decentralized interactions of Web3.0 with the virtual worlds of the metaverse to create a more immersive experience that seamlessly connects our physical and digital worlds while giving us more ownership of our own data.THE METAVERSE I