益普索（Ipsos）：肿瘤学-整合诊治的力量（2022）（英文版）（22页）.pdf

1、THE POWER OF HOLISTIC INSIGHTChris Teale Senior Vice President,Market Access Alessandra Franceschetti Senior Director,Global Oncology Monitor Aye Levent Senior Vice President,Molecular Diagnostics Monitor Pete Duncan Head of Healthcare Social Intelligence Analytics CoE November 2022Understanding why

2、 real-world treatment in oncology can be sub-optimal and what can be done about it Ipsos 2022 All rights reserved.3Chris Teale,Senior Vice President,Market AccessAlessandra Franceschetti,Senior Director,Global Oncology MonitorAye Levent,Senior Vice President,Molecular Diagnostics MonitorPete Duncan,

3、Head of Healthcare Social Intelligence Analytics CoEThe Power of Holistic Insight Understanding why real-world treatment in oncology can be sub-optimal and what can be done about it IntroductionTraditionally,research into the management and treatment of patients tends to focus on a single stakeholde

4、r type typically the physician,sometimes the patient,payer or policymaker.However,real-world treatment decisions are rarely driven by one stakeholder in isolation.Multi-stakeholder research is therefore essential and provides a far deeper level of insight and value,but even this may not be sufficien

5、t for a company that wishes to understand the full picture.Real-world treatment is influenced by multiple stakeholders and multiple external factors,such as bureaucracy,assessment,timing,preference,affordability,value for money,and more.Looking ahead,the insight challenge is set to become greater st

6、ill,thanks to the gradual evolution and incorporation into treatment of innovations with both diagnostic and predictive elements.These include:Biomarker-informed disease management:genomics/proteomics with companion and complementary diagnostics indicative of disease or treatment response Real-time