德勤（Deloitte）：2026年全球奢侈品力量报告（英文版）（38页）.pdf

1、Global Powers of Luxury 2026ContentsGlobal Powers of Luxury 2026|Contents02Foreword 03Executive Summary 052026 Luxury outlook 06Consumer trends shaping luxury 06Luxury outlook 09Companies expectations 12Top priorities 14Top growth opportunities 16Major financial investments 17GenAI adoption in Luxur

2、y:poised between assessment and implementation 20Areas with greatest potential of AI implementation 23Focus on India 25Next 5 years trends and growth prospects 26Major transformative impacts 26Future growth levers:from transaction to relationship 29Sustainability 32Methodology 35Contacts 36Endnotes

3、37ForewordFor ten editions,the Global Powers of Luxury report has mapped the industry through the lens of financial statements,an essential compass to understand who performed,where,and why.But financial statements,by definition,tell us what happened.This year,we felt the need to innovate and decide

4、d that a different lens could add more value for leaders by helping them sense the moment,not just audit the past.We have therefore changed the methodology and moved to a forward-looking study grounded in a survey involving 420 C-suite and senior executives across ten countries.All respondents were

5、directly responsible for or exerted significant influence on major strategic initiatives within their organizations spanning key Luxury sectors:Apparel and footwear,Bags and accessories,Jewelry,Watches,Beauty and Hospitality.Their perspectives,on consumers,growth,risk,technology advancements,sustain

6、ability,form the backbone of this edition.We also broadened the study scope to include hospitality as luxury today lives as much in the experience as in the product.The boundaries between personal goods,places,and platforms are dissolving;value is often created where they meet.Luxury has long been a