Marketing Dive：Z世代营销报告（英文版）（10页）.pdf

1、Custom content for Student Beans by studioIDTHE EVOLUTION OF NANOINFLUENCERSHow to Optimize Your Influencer Marketing to Reach Gen Z Theres no question that influencers are trending,with U.S.spending on influencer marketing predicted to exceed$4 billion in 2022.But while the overall clout of the ent

2、ire influencer category has increased,there has been a noticeable resistance to those who might be considered a traditional high-profile influencer.In fact,a survey from Savanta found that subject matter experts and everyday acquaintances such as friends or family at 39%and 38%,respectively far outp

3、aced celebrities(14%)and social media stars(9%)as the most trusted sources for authentic and genuine content.Enter the nanoinfluencer,who is just a regular,real person,such as a student on campus.While nanoinfluencers have been around since 2018,“today the influencer marketing ecosystem needs nanos

4、in order to survive,”said Ruby Soave,VP of Influencer Marketing for Student Beans,a Gen Z student technology company that creates lasting relationships between Gen Z and brands.“Our research resoundingly shows that Gen Z has filter fatigue,and they distrust the slurry of unrealistic-looking,one-off

5、brand mentions from influencers who are keen to jump on the billion-dollar industry and prioritize quick money over true brand affinity,”she said.Is your brand taking advantage of this rising force in the world of influencers?Heres what you need to know.“Our research resoundingly shows that Gen Z ha

6、s filter fatigue,and they distrust the slurry of unrealistic-looking,one-off brand mentions from influencers who are keen to jump on the billion-dollar industry and prioritize quick money over true brand affinity.”Ruby Soave VP of Influencer Marketing Student BeansIn fact,in a recent Student Beans s