VTEX：DTC白皮书-品牌通过直接面向消费者把控市场（英文版）（12页）.pdf

1、Brands are taking control by going direct to consumerHow to implement a digital commerce strategy to improve brand awareness without disrupting the distribution channel.Brands are taking control by going direct to consumerHow to implement a digital commerce strategy to improve brand awareness withou

2、t disrupting the distribution channel.3 Brands are taking control by going direct to consumerMarket TrendsThe continued growth of ecommerce and the emergence of new digital channels are driving forces in the changing retail landscape.Faced with internal and external pressures to keep pace,an increas

3、ing number of brand manufacturers are establishing direct-to-consumer online sales channels.Todays consumer has more options than ever for researching and purchasing products.Ever-increasing online sales and the explosion of marketplaces,mobile devices and social media channels drive innovation and

4、opportunity for brand engagement in a constantly evolving retail landscape.As a result,brand manufacturers are experiencing internal and external pressures to open up direct-to-consumer(DTC)sales channels.3 Brands are taking control by going direct to consumer4 Brands are taking control by going dir

5、ect to consumerExternal and Internal Pressures for Going DirectWith the prevalence of digital channels,consumers expect to be able to purchase directly from the brands they love.Manufacturers realize that they need to offer a better experience for consumers already shopping on branded sites.At the s

6、ame time,they must gain tighter control over their brand,pricing,and distribution.Internal PressuresBrand controlPricingExternal PressuresCompetitionConsumersProduct ContentRich product content that is consistently syndicated across sales channels is an issue for many manufacturers.Content must be o