Meta：2022年着陆页优化报告：如何优化你的广告目标页以提高业绩（英文版）（33页）.pdf

1、Stick the landingHow to optimize your ad destination page to improve performanceContributorsThis whitepaper was created by the Consumer Growth Consulting(CGC)team Consumer Growth Consulting(CGC)team at MetaMeta,in partnership with Branding Branding BrandBrand,a mobile commerce consultancy.Meta CGC M

2、eta CGC helps businesses prepare for the next era of advertising by showing them how to navigate change and elevate performance across the entire customer journey.Over the past five years,the CGC team has partnered with more than 1,5001,500advertisersadvertisers to improve conversion rates and raise

3、 advertising ROI.Branding BrandBranding Brand empowers companies to maximize their digital experience while adopting a headless strategy by providing a codeless platform and a developer frameworkFlagship Create and Flagship Codethat implement mobile-first best practices out of the box.In addition to

4、 Flagship Create,Branding Brand partners with businesses across the ecommerce,travel/hospitality and entertainment industries to provide expertise in mobile strategy,design and development.Frederic Frederic GolenGolenAs trusted strategic advisors,Frederics team helps business leaders invest in the f

5、uture of advertising,including customer experiences,the metaverse and augmented reality.DIRECTOR,CUSTOMER GROWTH DIRECTOR,CUSTOMER GROWTH MARKETING,METAMARKETING,METASimon WhitcombeSimon WhitcombeSimon leads teams of direct response marketing experts who live at the forefront of innovation in the di

6、gital advertising space.They take a consultative approach to drive growth and performance for mid-stage and large Fortune 500 companies across Ecommerce,Education and Disruptor verticals of Meta.Simons superpowers are simplifying complex technical concepts and making recommendations that help compan