Nativex：2022年中国旅游营销报告-海外旅游广告商如何吸引中国游客（英文版）（36页）.pdf

1、1Travel Marketing A NEW JOURNEY BEGINSin China 1UPDATES TOCHINAS TOURISM MARKETNew EcologyNew DemandNew Solutions2TOURISM RECOVERYYoY Increase in Global Challenges&OpportunitiesAlthough the pandemic heavily impacted the tourism industry,its recovery is gaining momentum due to easing policies,upgrade

2、d medical technologies,and increasing consumer demand.Tourists in 2021Numbr of Chinese Tourists in 2021YoY Increase in Chinese Tourists in 2021Chinas Domestic Tourism Revenue in 2021+56.3%3.25B+12.7%2.92T3New Ecology4H2 2021TouristAmountPer CapitaConsumptionTotalRevenue0-10-20-30-40H2 2022New Ecolog

3、y Post-Covid:Regained Confidence Boosts Resurgence of TourismChinas tourism sector is witnessing a healthy recovery.Since high-income groups were less affected by the pandemic,their per capita spending power grew,thus contributing to the recovery of travel and tourism.Resumption of consumer confiden

4、ce in travel 5New Ecology South-North Disparity Remains the Same in the Wake of Tourism RecoveryWith the economy picking up and people eager to resume traveling,many regions will likely witness a sharp rebound in travel activity.Tourist hotspots such as Pearl River and Yangtze River Delta remainthe

5、most popular for outbound travel.Tourists Confidence by AreaExpected RecoveryAs the Tourists Source Worse Same Better Very GoodAs the Tourists SourceSouthwestNorthwest-9-23-27-279-711NortheastSouthern ChinaCentralChinaEastern China6103.2%Recovery YoY78%Willing to56%Planned to Increase85.32%Q1 202255

6、%Have Planned2021 Holiday Tourist FlowTraveling OverseasTravelling OverseasDesire to TravelingOverseas DestinationsSource:China Tourism AcademySource:China Tourism AcademySource:Oliver WymanNew Ecology Growing Demand for Holiday Travel Boosts Market RecoveryDemand for holiday travel continues to pic