德勤（Deloitte）：2026年全球零售业展望报告（英文版）（19页）.pdf

1、2026 Retail Industry Global OutlookFive dynamics are expected to reshape the retail industry in 2026,demanding agility,intelligence,and discipline in an increasingly AI-led marketplaceDeloitte Consumer Industry Center12026 Retail Industry Global OutlookTable of contents02.Introduction05.Value-seekin

2、g consumers:A lasting,foundational shift07.AI in commerce:From experimentation to execution09.Marketing and customer experience:Reimagined in the age of AI10.Supply chain transformation:Building resilience amid unreliability11.Financial fortitude:Margin management and cost discipline12.A new mandate

3、 for 202613.Endnotes2026 Retail Industry Global Outlook2IntroductionOver the years,retailers have been able to anchor their strategies around a set of fundamentals,including unwavering customer centricity,rigorous financial prudence,operational excellence,data-driven insights,and continuous adaptabi

4、lity to help ensure resilience and sustained success.And while those fundamentals still ring true,our recent survey of 330 global retail executives(see methodology)indicates that 2026 could prove to be a watershed moment,forcing retailers to flex their“adaptability”muscles in new and challeng-ing wa

5、ys.The industry faces significant shifts in commerce,customer engagement,and operational discipline,with artificial intelligence at the core of these disruptions.So,how is the retail world set to respond?Source:Deloite analysis.12Value-seeking consumersValue is the new baseline.Retailers surveyed ar

6、e retooling pricing,private labels,and loyalty to deliver everyday afordability,turning“value”from a price point into a deeper,data-driven relationship with consumers.AI in commerceAI is moving from pilot to powerhouse.Retailers surveyed are rapidly deploying agentic AI across pricing,personalizatio