埃德加-邓恩公司：2026零售商智能体商业（Agentic Commerce）SWOT评估报告（英文版）（61页）.pdf

1、SWOT Assessment of Agentic Commerce for RetailersJanuary 2026The move to agentic commerce represents the most significant shift in retail since the start of e-commerce.Success requires moving beyond chatbots to a system where your brand can communicate,negotiate,and transact directly with consumer-l

2、ed AI agents.Byaddressing the 24 critical considerations identified across this SWOT assessment,retailers can transition from passive storefronts to active participants in an agent-led economy.To master these 24 considerations,retailers should prioritise interoperability and trust.The transition fro

3、m a web-based pull model to an agent-led push model is not merely a technical upgrade;it is a total redesign of the customer journey.While this report outlines numerous calls to action across technology,operations,merchandising,and risk functions,retailers must prioritise ruthlessly to avoid spreadi

4、ng resources too thin.Developing a clear,phased roadmap,starting with immediate actions like API optimisation and product data structuring,followed by mid-term investments in auditable logs and“Know your Agent”(KYA)compliance,is essential for building competitive advantage without attempting to achi

5、eve everything simultaneously.This structured approach ensures focus on high-impact capabilities first,delivering measurable progress while maintaining flexibility to adapt to rapidly evolving agentic commerce standards and adoption curves.Agentic commerce represents a substantial disruption within

6、digital retail,with the global opportunity estimated at approximately USD 2.9 billion by 2030.Unlike the gradual shift from physical stores to e-commerce in the late 1990s and early 2000s,agent-led shopping is expected to cannibalise traditional e-commerce at a materially faster rate,as AI agents in