美国自有品牌制造商协会（PLMA）：2026年美国自有品牌报告（英文版）（25页）.pdf

1、 Copyright 2026 PLMA 1PLMAs 2026 Private Label ReportA statistical guide to todays store brandsSTORE BRANDS:A BRIGHT BEACONIN U.S.RETAIL LANDSCAPEu Satisfied consumer needsu Achieved retailer goalsu Outpaced national brandsu Set record sales&sharesPresented by the Private Label Manufacturers Associa

2、tionSource:Circana Unify+/PLMA Copyright 2026Source:Circana Unify+/PLMA2In an economically challenging year as belt-tightening American consumers carefully weighed the purchase of food and nonfood products in all CPG categories,store brands stood out,more than holding their own at grocery checkouts

3、across the country.True to its form of the past several years,store brands in 2025 continued to serve as a bright beacon in the overall U.S.retailing landscape satisfying consumer needs with high quality,value-driven product solutions;achieving,and in many cases exceeding,retailer goals for enhanced

4、 marketplace differentiation and performance;and,along the way,establishing new records for annual revenue as well as dollar and unit sales and shares.OverviewStore Brands:A Bright Beacon Store Brands:A Bright Beacon In U.S.Retail LandscapeDollar SalesFY 2025FY 2024%Chg vs YAAll Channels$1,328,777,4

5、19,205$1,309,386,110,796+1.5%Store Brands$282,782,060,652$273,768,476,119+3.3%National Brands$1,045,995,358,553$1,035,617,634,677+1.2%Unit SalesFY 2025FY 2024%Chg vs YAAll Channels291,656,386,613292,650,670,452-0.4%Store Brands68,683,267,52268,248,957,909+0.6%National Brands 222,973,119,091224,401,7

6、14,543-0.6%2025 Sales DashboardEXECUTIVE SUMMARY Copyright 2026 PLMA 3A Statistical Guide to Todays Store BrandsStore brand dollar sales in the year increased nearly three times the rate of national brands as the products surged ahead by 3.3%compared to a gain of only 1.2%for their national brand co