毕马威（KPMG）：2025年中国首席执行官（CEO）展望报告（英文版）（38页）.pdf

1、 2024 毕马威华振会计师事务所(特殊普通合伙)中国合伙制会计师事务所，毕马威企业咨询(中国)有限公司 中国有限责任公司，毕马威会计师事务所 澳门特别行政区合伙制事务所，及毕马威会计师事务所 香港特别行政区合伙制事务所，均是与毕马威国际有限公司(英国私营担保有限公司)相关联的独立成员所全球组织中的成员。版权所有，不得转载。在中国印刷。2025 ChinaCEO OutlookKPMG.Make the D 20262025 China CEO OutlookAs the 14th Five Year Plan draws to a close in 2025 and the transiti

2、on to the 15th begins,we are seeing the next stage of Chinas development start to take shape.At the same time,the global economy is searching for direction amid considerable change.Geopolitical tensions and protectionist policies continue to add to market volatility,while technological innovation an

3、d the energy transition are fundamentally reshaping the business landscape.For Chinese enterprises,this means a mix of challenges and opportunities.Over the past year,we at KPMG have spent a lot of time talking with business leaders hearing how theyre reading these changes,whats topping their agenda

4、s,and how theyre responding.One theme thats really stood out this year is the growing gap between what we see at the macroeconomic level and how things feel on the ground for individual companies.Even with global growth slowing and external risks on the rise,Chinas economy has shown real resiliencee

5、nough to give many business leaders confidence in the countrys long-term direction.But theres no denying that tougher domestic competition and a more complicated external environment are making it harder to deliver growth.Thats prompting management teams to take a hard look at their strategies,leade

6、rship,and how they execute.Business leaders need to possess both the capacity for systemic,long-term planning and the flexibility to respond to short-term uncertainties.Were seeing many companies double down on productivity and differentiation in the short term,while still keeping an eye on the futu