Beautara-Cameroon.pdf

1、 AFRICAN MUSIC ON THE WORLD STAGEMrs Patricia KWENDE2-ABOUT BEUTARALet me start by telling you what Beutara is.We are a music company rooted in Africa,with a global vision.We are specialize in:*Music publishing*Lyric monetization*Royalty collection from online stores and streaming platforms*Online p

2、romotion for artists and independent labels*We are headquartered in Yaound,Cameroon,with offices in France-Montpellier and Dakar-Senegal.This strategic positioning allows us to understand both local realities and international standards2Beutara Presentation for the IMPF Global Summit October 20251-I

3、NTRODUCTIONGood afternoon,everyone.Its a privilege to be here at the IMPF Global Summit.My name is Patricia Kwende,and I am here to talk about the immense potential of African music and to introduce you to Beutara a platform designed not just to serve this market,but to connect it with the global mu

4、sic industry.3-LOCALISATIONTHE CHALLENGE FOR AFRICAN CREATORSTHE CHALLENGE FOR AFRICAN CREATORSSTATUS OF AFRICAN CREATORSFINANCESINTEGRATION INTO THE GLOBAL MARKET1 PLATFORMS OFFERED BY MAJOR WESTERN COMPANIES ARE NOT ALWAYS SUITABLE2 SUBSCRIPTION FEES ARE OFTEN PROHIBITIVELY EXPENSIVE3 MANY COLLECT

5、IVE MANAGEMENT ORGANIZATIONS(CMOS)ARE NOT MEMBERS OF CISAC4 PROFESSIONALS IN EACH AFRICAN COUNTRY OFTEN RELY ON INFORMAL OR IMPROVISED SYSTEMSINDEPENDENT STAKEHOLDERS:1 INDEPENDENT ARTISTS2 INDEPENDENT PHONOGRAM PRODUCERS3 INDEPENDENT MUSIC PUBLISHERSAFRICAN CREATORS BASED ON THE CONTINENT RARELY RE

6、CEIVE ROYALTIES FROM THE EXPLOITATION OF THEIR WORKS BY ONLINE PLATFORMS(YOUTUBE,SPOTIFY,APPLE MUSIC,ETC.)OR BY INTERNATIONAL BROADCASTERS(RADIO,TV,ETC.).THE MAIN CHALLENGE LIES BOTH IN THE LACK OF SOLUTIONS TAILORED TO THE REALITIES OF AFRICAN CREATORS AND IN THE ABSENCE OF INNOVATIVE TOOLS AND PRO