麦肯锡&ampampSGI：2023全球体育用品业报告（英文版）（76页）.pdf

1、Sporting Goods 2023The need for resilience in a world in disarrayDisclaimer:This work is independent,reflects the views of the authors,and has not been commissioned by any business,government,or other institution.Sporting Goods 2023The need for resilience in a world in disarrayForewordThe World Fede

2、ration of Sporting Goods Industry(WFSGI)and McKinsey&Company have teamed up once again to present our third annual Sporting Goods Industry Report “Sporting Goods 2023 The need for resilience in a world in disarray.”After the industry recorded a widely positive performance in 2021,the past year has s

3、een multiple challenges,including the threat of global recession,war in Europe,continued supply chain challenges,and rapidly rising interest rates;all contributing to a world in disarray.This third edition of this report drills into the dynamics driving performance in the sporting goods industry.It

4、sets out areas in which sporting goods companies have outperformed and faced challenges in the past 12 months,with deep dives into the US and China,the largest global markets.In addition,it explores how the industry can boost its resilience to the current storm.As in past editions,we focus on key tr

5、ends that have impacted the industry of the past year and will shape performance in 2023 and beyond.We highlight the ever-increasing importance of branding,show how companies are responding to the sustainability imperative,and provide new insights into the nearshoring trend.We also zoom in on the va

6、lue the industry is creating and how that is attracting the attention of the private investment community.In this third edition,we dedicate even more space to our feature interviews with industry executives and experts.We are grateful for their insights into the evolution of business and for their h