Spate：2026年美国防晒与美黑市场格局研究报告（英文版）（40页）.pdf

1、THE US SUN CARE&TANNING LANDSCAPE FOR 2026SPATE TRENDS:FEBRUARY 20262Sun care and tanning are no longer seasonal categories.They are daily performance products judged by texture,tone accuracy,and routine compatibility.This report analyzes quantitative growth across Google,TikTok,and Instagram to

2、 identify what is rising,stabilizing,or slowing.For the first time,it also incorporates Reddit insights to understand why.While search and social data reveal shifts in visibility and demand,Reddit conversations uncover the friction,skepticism,and unmet needs.For brands,this means looking beyond mome

3、ntum to durability.When interest softens,the reason often lies in wearability,shade accuracy,maintenance burden,or trust.These qualitative signals help explain the movement behind the metrics.To explore cross-platform beauty trends and identify your next growth opportunity,book a free trial with Spa

4、te.Thank you,Olivier and Yarden,co-founders of SpateFrom Protection to Performance:Where SPF Meets Aesthetic ExpectationSPATEDataSPATEDataSales,Credit CardTransactionsAWARENESS+CONSIDERATIONINTENTPURCHASESocial Media is about consumers aspirations.Consumers are building the persona of who they want

5、to be,not necessarily reflecting their actual behaviour.Search,a“digital truth serum,”reveals an honest picture of consumer desires.People will search something they may not be comfortable asking their mother or best friend.According to a correlative study,search is a strong indicator of future sale

6、s.3SPATE PRE-SALES DATATO STAY AHEAD OF CONSUMER TRENDS3BETAWHAT IS THE POPULARITY INDEX?SPATES PROPRIETARY POPULARITY INDEX4The Popularity Index combines data from digital platforms currently including Google,TikTok,and Instagram to show how popular a category or trend is.For example,looking at the