虾皮：Shopee X 洛克 自行车爆品分享（2026年）（14页）.pdf

1、20262026 年年Shopee X Shopee X 洛克洛克 自行车爆品分享自行车爆品分享ShopeeShopee 中国跨境中国跨境 运动户外品类运动户外品类2026.022026.02ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类重点市场表现）品类重点市场表现 销售额销售额220252025 年年1212月月ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类重点市场销售额表现）品类重点市场销售额表现2525年骑行（年骑行（CyclingCycling）(重点市场重点市场)细分子类目销售额表现细分子类目销售额表现3Shope

2、eShopee 平台骑行（平台骑行（CyclingCycling）品类细分子类目销售额表现）品类细分子类目销售额表现L3L3客单价客单价$Bicycles(138,140)Bicycle Parts&A骑行（Cycling）essories(7,9)Others(8,10)Cycling Helmets(13,15)Other(0,1)(0,1)(0,1)(0,1)(0,1)细分子类目客单价范围细分子类目客单价范围ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类细分子类目）品类细分子类目 BicyclesBicycles品类重点市场表现品类重点市场表现 销量销量

3、420252025 年年1212月月ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类细分子类目）品类细分子类目BicyclesBicycles品类重点市场销量表现品类重点市场销量表现ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类细分子类目）品类细分子类目 BicyclesBicycles品类重点市场表现品类重点市场表现 销售额销售额520252025 年年1212月月ShopeeShopee 平台骑行（平台骑行（CyclingCycling）品类细分子类目）品类细分子类目BicyclesBicycles品类重点市场销售额表现品类

4、重点市场销售额表现grass_regiongrass_regionE E-bikesbikes占比占比Bike Bike 占比占比PH20.8%79.2%SG22.7%77.3%MY39.9%60.1%VN50.2%49.8%TH56.0%44.0%BR58.2%41.8%ID78.2%21.8%TTL59.3%40.7%BicycleBicycle子类目子类目Top 200Top 200 热销品热销品GMVGMV 分布分布BicyclesBicycles子类目子类目自行车各站点热销品价格段销售额分布自行车各站点热销品价格段销售额分布6热销品热销品件单价格段BRBRIDIDMYMYPHPHSG

5、SGTHTHVNVNTTLTTL0101-($0($0-$100)$100)7.8%35.2%67.8%87.4%6.7%70.1%31.8%27.0%0202-($100($100-$200)$200)70.6%14.6%8.0%7.3%32.7%11.6%21.2%47.4%0303-($200($200-$300)$300)19.4%26.3%1.6%2.0%9.6%2.8%11.2%15.7%0404-($300($300-$400)$400)0.0%3.1%2.0%0.3%2.4%2.7%14.4%1.5%0505-($400($400-$500)$500)0.0%4.5%3.3%1

6、.2%3.2%0.8%6.5%1.2%0606-($500($500-$600)$600)0.0%12.6%0.3%0.6%9.2%2.6%1.7%2.0%0707-($600($600-$800)$800)0.0%0.8%3.1%0.2%8.7%3.7%7.6%1.2%0808-($800($800-$1000)$1000)0.7%0.0%2.6%0.5%3.5%1.0%4.2%1.0%0909-($1000($1000-$1500)$1500)0.3%2.8%2.0%0.5%7.4%2.8%0.0%1.1%10