ABC Fitness Solutions：2025归属感之力：社群如何重塑健身行业研究报告（英文版）（18页）.pdf

1、The Power of Belonging:How Community is Redefining Fitness|WELLNESS WATCH FALL 2025Wellness Watch FALL 2025 In fitness,the story is no longer just about treadmills,weight goals or class schedules.Its about belonging.PhotoAcross gyms,studios,and digital platforms,members are proving that connection i

2、s the real driver of commitment.Nearly half of Gen Z say community is the reason they stick with fitness.Millennials are logging in daily to digital groups for motivation.Even Baby Boomers,traditionally less tech-driven,are noticing their communities evolve.The data is clear:when people feel part of

3、 something bigger,they dont just show up more often,they stay longer.Connection drives commitmentThe future of community is also evolving alongside fitness.Digital platforms and social features are expanding what it means to belong.For fitness businesses,investing in community-building is no longer

4、a differentiatorits a growth strategy.ABC Fitness pulls member trends from over 40 million people globally who are part of 30,000 gyms,clubs,and studios.This data is then combined with consumer research,conducted on behalf of ABC Fitness by ClubIntel,to match the behaviors seen in the market with th

5、e attitudes and preferences of the consumers.State of the Fitness Industry:Fall 2025Wellness Watch FALL 2025 In big box gyms,new joins are up 10%,which is particularly impressive during the summer slumpIn Q3,check-ins are up year-over-year across gyms and studios to an average of+5%,with studios sli

6、ghtly outpacing gyms(4%vs 6%respectively)New joins are slightly down in studios,year-over-year-4%+5%+10%With check-ins in gyms and new joins in studios starting to soften,could community be the antidote?Who is the active consumer?Wellness Watch FALL 2025 Life stageRelationship statusAgesWhere they l