Brand Finance：2023年全球品牌守护指数报告（英文版）（35页）.pdf

1、The annual report on the worlds top 100 Executive LeadersJanuary 2023Brand Guardianship Index 2023Brand Finance Brand Guardianship Index 100 2Contents.2023 All rights reserved.Brand Finance Plc.What Do We Mean by Brand Guardianship?3Insights5Business leaders concerned about climate change can work t

2、o accelerate the green transition6 Punit Renjen,CEO,DeloitteInsights from our research on Executive Leaders9 Annie Brown,General Manager,UK Consulting,Brand FinanceBrand Guardianship Index Methodology11Top 25 Leaders15Top 100 Brand Guardians 202322Brand Spotlights25e&26 Hatem Dowidar,GCEO,e&Our Serv

3、ices29David Haigh Chairman&CEO,Brand FinanceBrand Finance Brand Guardianship Index 100 3What Do We Mean by Brand Guardianship?Despite global geopolitical conflict,the modern world is digitally interconnected in a manner that would be incomprehensible to our forebears.Both brands and leaders must har

4、ness the tool of digital information such as social media,but be wary of the double-edged sword.This openness and democracy of online media makes the reputation of businesses and their leaders inextricably linked.One of the biggest sources of online media in the West has itself seen turbulence in le

5、adership and perception on the brands future this year.Leaders traditionally are appraised based on their stock price performance and annual profitability,both of which can lead to short termism and misguided strategy.A value-based metric which promotes longer-term sustainable value is the strength

6、and value of the brand or brands of a business.The Brand Guardianship Index presents the top leaders who successfully foster growth for their brand(s)and thus deliver sustainable value to their organisations.A strong brand can lead to improved business returns in several ways.First,a strong brand ca