塔塔咨询服务(TCS):2026感知型零售:全球零售业展望报告(英文版)(51页).pdf
1、Perceptive Retail:The TCS Global Retail OutlookContentsForeword01AIs strategic inflection point02Overview:Reimagining retail04Key insights05From hype to imperative:AIs promise in retailis realbut measurable impact less tangible05What Pacesetters are doing differently37Insights in action:Recommendati
2、ons40Retailers seek profitable growth,renewed customer focus,and moreresponsive supply chains07Profitable growth demandsintelligent operations09Mission-critical objectives0720Hyper-personalization requires enterprise intelligenceAI assistants key to improving customerexperience and loyalty10AI-power
3、ed demand sensing key for supply chains of the future12Embedded agility and resiliency remain aspirational for most retailers14Financial pressures,workforce skills,and cybersecurity are top challenges1724Top optimization priorities areoperational and technology led26AI-powered labor scheduling keyto
4、 optimization&efficiency27Loyalty programs hold untappedpotential to inform enterprise decisions22AI ranks high in retailers plans for success29Gen AI accelerates digitaltransformation&data enablement30AI-driven allocation essential to optimizinginventory and working capital31AI is the future of cyb
5、ersecurityfor retailers(and others)32Predictive trend analytics increasespeed to market and decision velocity34Digital and mobile paymentsare no longer optional35C-suites competing priorities createroadblocks for integrated AI strategySummary:Path to perceptive retail41Methodology44Foreword Percepti
6、ve retail:Redefining intelligence in the Age of AIKrishnan RamanujamPresident Consumer Business Group Tata Consultancy ServicesThe retail industry stands at the threshold of a profound transformation.As we navigate an era marked by relentless change,the convergence of advanced technologiesartificial





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