益普索：2023年用户体验的未来展望报告（英文版）（26页）.pdf

1、Ipsos UX Capability Deck Ipsos|Ipsos UX-Global CapabilitiesSummary1.What is UX and why is it relevant to your business?2.How do you create industry leading UX?3.Our UX Process4.Why Ipsos UX?2 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities3 What is UX and why is it relevant to

2、your business?1 Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities4 Evidence driven approach to designing products and services that exceed user expectationsWhat is UX?Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global CapabilitiesModern li

3、fe is complicated,and were often in cognitive overload.Meaning our tolerance for complexity is very low.Anything we use MUST be simple and easy or it may be rejected.TIMERATE OF CHANGEHUMAN ABILITIESTECHNOLOGY5 Ipsos|Ipsos UX-Global CapabilitiesExamples of touchpoints we focus on6WebsiteAppUnboxingS

4、erviceDeviceVehicleVoice interfaceConsumer electronics/durables Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities7 In 2020 there were 218bnapp downloads across Android and iOSYet,only 25%were used more than once.Thats a huge waste of time and money due to poor UX Ipsos|Ipsos UX-G

5、lobal Capabilities8 Key reasons UX is important to your businesshave stopped using a website because it was too confusing1have switched companies due to a poor online experience 2of users said a bad mobile experience made them less likely to engage with a company 3of investment in UX results in a re

6、turn of$100 4$11+2-Ipsos:Rep sample of n=1050 adults across the UK(May 2021),3 Think with Google Research from 2012,4-Forrester 2016 report titled“The Six Steps For Justifying Better UX”51%45%52%Ipsos|Ipsos UX-Global Capabilities Ipsos|Ipsos UX-Global Capabilities9 How do you create industry leading