艾玛迪斯：旅游洞察：解码2026年足球盛事对旅游市场的影响研究报告（3月版）（英文版）（53页）.pdf

1、CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesTravel Insights Footballs biggest event in 2026 March 2026CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesTable of Contents4Air market overview12Tournament Fixtures Map15City performance Hotel and air data35Hotel marke

2、t insights Segmentation and Channel Mix52Glossary2CONFIDENTIAL&RESTRICTED Amadeus IT Group and its affiliates and subsidiariesAir Market Overview3CONFIDENTIAL Amadeus IT Group and its affiliates and subsidiariesInsights search departure dateJune 815 2026June 2930 2026Departure periodBehaviorInterpre

3、tationHigh interest for early departures.This corresponds to travelers wanting to arrive before or during the opening matches(June 1113).This likely represents travelers looking for later group-stage or Round of 16 matches.Its a major surge of intent tied to knockout-stage travel.+9%ofdaily searches

4、 in Feb 2026 vs last month+3%of daily searches in Feb 2026 vs last month4 Amadeus IT Group and its affiliates and subsidiariesTop 10 Origin Markets Search VolumeLooking at the top 10 origin markets searching to visit the countries organizing the competition,we see:As majority of matches happen in th

5、e US,its normal to see searches peaking in the region to travel to hosting cities.UK mounts to top 2 along with other European destinations like Germany and Italy in top 5.Japan was one of the first national teams qualifying for the competition and appear now in top 10 searches.Source:Amadeus Destin

6、ation Gateway,27 February 2026Origin DestinationShare of total searchesUnited States26.8%United Kingdom9.1%Canada5.8%Italy3.6%Germany3.5%Brazil3.5%Japan3.2%Mexico3.1%France2.8%India2.7%5 Amadeus IT Group and its affiliates and subsidiariesDestination Cities Search VolumeSource:Amadeus Destination Ga