Feedvisor：2023年电子商务和市场趋势和预测报告（英文版）（23页）.pdf

1、Trends and Predictions for E-commerce and Marketplaces2023 Edition2 FEEDVISORFrom inventory shortages to inventory gluts,e-commerce strategies continue to adapt to meet new consumer demands and changing behaviors following an overheating economy.As we head into 2023,the still-complex global economic

2、 environment has impacted e-commerce from all sides:above-target inflation,global instability,and what is now called the tripledemic.2023:The Year of Transformation and Rebuilding1 Insider Intelligence 2022In the coming year,retail businesses will fight even harder for their share of e-commerce sale

3、s as competition intensifies.New tactics will need to be deployed as growth from digital advertising,once the answer for success,will slow considerably in 2023.While year-over-year growth is still anticipated,the growth from the two ad powerhouses,Google and Meta,will be significantly lower than in

4、previous years.Their combined net new digital ad spend is projected to only account for 15.8%of the total digital ad spend predicted for 2023,down from 79.5%in 2015,as advertisers look for other platforms to put their ad dollars towards.This leaves a considerable gap,which Amazon is already filling,

5、and creates an opportunity for new retail media networks to emerge,and for others not as well-known to forge ahead.Retail media networks will be of utmost importance in the coming year,due to privacy policy constraints,accountability and measurement across the funnel,and heightened consumer shopping

6、 expectations,evolving the shopping experience to now require deep knowledge of consumer behavior and purchase data.This report looks at both the economic and newly formed consumer behaviors to present the ten trends and predictions for e-commerce and marketplaces in the year ahead.16%of net new dig