石基信息：2020年餐饮业技术研究报告（34页）.pdf

1、2020? ? ? ?Fiona He? Doris Qin?Echo Du, Christina Mao, ? ? Part 01 ? ? Part 02 ? IT? Part 03 ? ?-? Part 04 ? www.restuarant.org?2019 ?10?8630? ?2018?8331?3.6? NRA?Hudson Riehle? ?2020? ?2008?2018? ?1970?6?4? ? 2020? 2020? ? ?HT? ? ?2019?2018? ?3.2?Stacked?CIO Brian Pearson? ? Pearson?2020?2020?2?HT?

2、 ? ? ?Applebees?Dine? 2019?200? ? Dine Brands?John Cywinski? ?2020? ? ? ?Applebee? ? 2020? 2020? Yum? 500?&?David W.Gibbs?2019? ? ?Yum? ?The Habit Burger Grill?The Habit Burger Grill? ?APP? ? ? ? ? ? ? ? ? 2020? 2020? ? ?2019? ?4? ?12?12?IT?1 ? ? ? ? ?2014?IT? ?5.8?2.5%, 2017? ?2? 2020? 2020? 2020?

3、? ?64?2020?IT?32? ?5? ? ?Dine Brands?Applebee?65? ?17?Kevin Johnson? ? ? ?56%? ?39%? ? ?IT? ?IT?56%?39%? ? 2020? ? 2020? 2019?IT?IT? ?2011?10%?IT? ?2019? ?20%?IT?IT?19%?2011 ?30%? ? ? ?POS? ?POS? ?POS? ?POS? ? 2020? 2020? IT? ? (25%)?29%?CRM? ?2019?21%?2018?16%? ? ? ? CRM? ?66%?CRM? 29%?1-5%?20%?5-1

4、0%?17%? ?10%? ? ? ? HT ? 2020? 2020? ? ? ? ? ? ?HT?8? ? ? ? ? ? ? ?2020? ? ? 2020? 2020? ? ? ?IT? ?(?IT?)? ? ? ? ? ?ROI? ? ? ? 2020? 2020? ? ?2020? ?140?2019?16%? ?1900? ?Kevin Johnson? ?:? ? ?ROI? ? ?59%?56%? ?(55%)? 2020? 2020? ? ?(32%)? ? ? ? ? ? 2020? 2020? ? ? ? ?Melissa Fahs?:? ? ? ? ? ?2019?5

5、?Omnivore? ?(MMS)? ?MMS? ?APP? ? ? ? 41% ? 39% ?/? 37%? 37%?/? 54% ? ?IT? ? 29% ? 27% ? 24% ? 20% ? 17% ? 10% ?/? 7% ? 5% ? 5%?/? ? ? ?IT? ? ?33% ? ? ? 2020? 2020? ? ?GDPR? ?15%? ? ?15%? ?12%? ? ? ?IT? ? 2020? 2020? ? ?27%? ?HT? ? ? ?11-19%? ?32%?(24%)?6- 10%?22%? ?5%?22%? ?20%?QSRs? ?32%? ?Chipotle

6、? ?Chipotle? ?Chipotle?2019?2.82? ?78? 2020? 2020? ? Chipotle?Brian Niccol?2019? ? ?2019?10? ?2019?Chipotle? ?98%?2020?Chipotle? ?Chipotlanes?Niccol? Chipotle?Chipotle? ? 2020? 2020? ? ?&IT? ? ?29%?IT? ? ? ?BOPIS?(? ?)? ?75%? ? ?Applebee?70%? Applebee?John Cyw