Vypr：2026英国消费者新兴趋势研究报告：美容、化妆品、健康与养生（2月版）（英文版）（49页）.pdf

1、Emerging TrendsFebruary 20261EmergingFebruary 2026The latest TrendsBeauty,Cosmetics,Wellness and HealthEmerging TrendsFebruary 20262Contents3 Key Highlights5 Methodology6 Executive Summary 8 Personalised Pampering 9 The Lipstick Effect 16 Beauty for All 19 Advanced Aesthetics 22 Deconstructed drugst

2、ores 23 Tipping the scales 28 Daily Doses 34 Anytime,Anywhere 39 The Gender Gap 40 Unpacking the Menaissance 41 Menhancements 44 Lean&Clean48 Conclusion Emerging TrendsFebruary 20263Key highlightsDaily-use beauty products are perceived as a necessity,with skincare(58%),haircare(47%)and fragrance(42%

3、)seen as essential rather than discretionary spend.Page 10Ethical and natural cues carry the strongest on-pack influence,led by no animal testing(49%)and followed by organic ingredients and sustainable(both 28%).Page 14Recommendation and price are the primary reasons consumers switch brands,with wor

4、d-of-mouth(34%)and cheaper alternatives(32%)outweighing loyalty in beauty purchasing decisions.Page 12AI acceptance remains cautious and generationally split,with younger and mid-age consumers mostly somewhat comfortable,while over-65s show clear resistance(35%very uncomfortable).Page 19Social media

5、 lacks deep trust as a commerce channel,with only 3%completely trusting it for beauty purchasesand nearly one in five actively distrusting it(18%).Page 37Emerging TrendsFebruary 20264Vypr is a leading product intelligence platform designed to empower brands with the insights needed to make informed

6、product decisions at the right moments.Our platform leverages a proprietary community of over 80,000 UK consumers,providing our customers with direct access to real-time feedback.This unique capability allows brands to refine their strategies and develop products that truly resonate with their targe