YouGov：潮流之巅：2026年新加坡时尚零售品牌排行榜（英文版）（17页）.pdf

1、Exploring the top fashion brands in Singapore based on Consideration,Value and Quality/Research RealityTop threads:Singapore fashion retailer rankings 2026S I N G A P O R ESingapore fashion rankings 202623Foreword4Consideration rankings and analysis11Value and Quality rankings and analysis16Methodol

2、ogyContentsSingapore fashion rankings 20263Get in touchExplore our solutionsDiscover brand trackingForewordFashion is more than style,its a reflection of value,identity,and trust.In the Singapore fashion rankings 2026Singapore fashion rankings 2026,YouGov BrandIndex data reveals how leading brands p

3、erform across three critical measures:Consideration,Quality,and Value.Based on responses from more than 5,300 adults between February 1,2025 and January 31,2026,this report tells us which brands Singaporeans are considering when theyre in the market for apparel and which brands they most associate w

4、ith good quality and good value.Japanese fast-fashion giant Uniqlo emerged this year as a dominant leader on every measure,followed distantly by sportswear brands Nike,adidas,and Decathlon.Beyond the overall rankings,we explore generational and gender differences and profile the audiences behind the

5、 top brands,offering a multidimensional view of fashion brand strength in todays market.”Chi Wei TeoGeneral Manager,YouGov SingaporeSingapore fashion rankings 20264Consideration rankingsWhich brands would most Singaporeans consider buying?Singapore fashion rankings 20265YouGov BrandIndex,Feb 1,2025

6、Jan 31,2026.Singapore nat rep n 5,300.To qualify as top-ranked,brands haveheld trackedscores for at least 6 months(183 days).When you are in the market next to purchase fashion or apparel product,from which of the following would you consider purchasing?Most considered fashion brands 2026Uniqlo lead