西蒙顾和：2026年全球旅游趋势报告：重塑未来一年旅游增长、体验与价值的核心驱动力（英文版）（33页）.pdf

1、The forces reshaping travel growth,experience,and value in the year aheadRosalind Hunter Vijesh PatelGlobal Travel Trends 2026 simon-5.AI takes over as the new travel planner p.156.Social media continues to influence and inspire p.187.Wellness travel grows but carries a luxury price tag p.218.Suppor

2、t to control over-tourism gains momentump.249.Sustainability still matters,but most will not pay a premiump.2610.Younger travelers drive loyalty memberships p.29Top 10 trends for 2026Customer Drivers Emerging Travel Trends1.Younger travelers are the growth drivers for 2026 p.52.Last-minute bookings

3、on the rise p.73.Digital channels take the lead in travel bookings p.104.Business travel continues to show steady growth p.123 I Home I Trends SummaryExecutive summaryGlobal travel markets are entering 2026 with renewed strength,as younger generations,rapid digital adoption,and evolving ideas of val

4、ue redefine where and how people travel.Gen Z and Millennials account for the sharpest rise in both travel frequency and spend.Technology,from AI tools to social media,is changing how destinations attract and convert travelers.Meanwhile,wellness,sustainability,and loyalty programs have evolved from

5、lifestyle choices to core growth levers.Market behavior also varies sharply,with Asia and the Middle East leading in AI use and will-ingness to pay for premium experiences,while Europe remains more traditional.The report follows two themes.Customer Drivers explain who is shaping demand and spending.

6、Emerging Travel Trends examine the technologies,values,and behaviors that are redefining the traveler experience.Providers that connect inspiration,pricing,and loyalty will be best placed to capture changing demand into long-term growth opportunities.10 markets coveredChina,France,Germany,India,the