Amadeus：建设洞察驱动型机场（2023）（英文版）（14页）.pdf

1、Building the insight-driven airportHow insight-driven decision making is transforming aviation ForewordAirports are not immune to these demands and in fact,the airport is where the rubber hits the road with the airport experience playing a defining role in the overall trip.A seamless flow through th

2、e airport isnt necessarily top of mind for travelers,but they expect it to be there consistently.Travelers expect minimal queues,self-service options at check-in,no last-minute gate changes,access to retail and restaurants appropriate to their trip,personalized offers,tailored service and smooth re-

3、accommodation should disruption occur.Data can help airports and their airline partners better understand the operating environment to unlock greater efficiency and deliver on these needs.However,the world of data like the world of travel is an ever-changing landscape.But the accuracy of the data,th

4、e speed with which it can be assembled,aggregated and analyzed,the way in which is it displayed,and how different data feeds from siloed functions work together,have always been a challenge for airports.These challenges reflect the fragmented nature of the airport technology landscape,where an airpo

5、rt might have different providers for different processes,using different standards.Simply collecting the data from each silo can be a challenge.But connecting the different data silos in a way that allows data-driven decisions to be taken,based on a holistic and all-encompassing data view,has prove

6、d particularly difficult for airports.Until now.Welcome to Amadeus Airport Insights.Todays travelers continue to evolve their tastes and preferences,developing new needs and demands as a result of their growing digital awareness.Travelers have an expectation of personalized services and interactions