Placer.ai：2023年球馆和体育馆现场观赛人群分析白皮书（英文版）（15页）.pdf

1、February 2023Whos in the Stands?AnIn-Depth Look at Arenaand Stadium VisitsLearn how location intelligence can reveal the psychographicand demographic characteristics of any in-person audience.After coming almost to a standstill during the pandemic,live in-person events havereturned in a big way.Stad

2、iums and arenas which host a variety of sporting events are experiencing record attendance.But while its clear that in-person attendance isbooming,its less apparent who these visitors are.Big crowds present big opportunities for advertising and marketers in the liveentertainment space.Whether its th

3、e Super Bowl or a concert,location analyticsilluminate the previously unknown attributes of fans in the stands.Which diningoptions will resonate with guests?How do fans make purchasing decisions?Does ateams performance impact stadium visits?And much more.This white paper explores the hidden side of

4、stadium crowds.Using locationintelligence,we uncoveredthe demographic and psychographic traits of sportingevents attendees.These metrics can be used to inform marketing strategy and tailorthe guest experience to maximize ROI.We also looked at data for previous Super Bowls to understand what characte

5、rizesthese particular sports fans,what has changed and what has remained constant since2019,and what can be expected from the crowd at this years Super Bowl LVII.Bleacher BoomThe pandemic forced virtually all in-person events to come to a screeching halt.But asentertainment venues started to welcome

6、 back crowds in the spring of 2021,eagerfans once again began to fill the stands.By the end of 2022,stadium and arena visitswere up 44%compared to the first week of January 2020.It should be noted that the declining visits beginning during the final months of 2021and 2022(September through December)