欧洲旅游委员会（ETC）：2023年第1期长途旅行晴雨表（英文版）（22页）.pdf

1、LONG-HAUL TRAVEL BAROMETER 1/2023TRAVEL HORIZONS:JANUARY-DECEMBER&JANUARY-APRILBambi CorroLONG-HAUL TRAVEL BAROMETERTarget-Potential travellers from Australia,Brazil,Canada,China,Japan,Russia*and the US.Method 1,000 online interviews with national representatives(18-70 years old),per market,per wave

2、.Frequency:Interviews are conducted 3 times per year and provide insights into the travel horizons:January-April,May-August and September-December.TRAVEL THEMES EXAMINED:Peoples intention to travel outside their region of residence*Concerns and barriers to travelImportant criteria for the selection

3、of destinationsTravel preferences regarding destinations,experiences and mode of transportation*In all markets,the survey monitors respondents intention to travel outside the region of residence(e.g.North America for the USA).The only exception is the Russian Federation,where the intention to travel

4、 outside the Commonwealth of Independent States is measured.Data files are only available to the members of partner organisations.The survey is meant to gauge travellers attitudes and intentions and is not meant to quantify demand levels.For more information on the index calculation,please consult t

5、he methodology.*This issue of the Long-Haul Travel Barometer does not include information on the Russian travel marketHOW TO READ THE RESULTS?Intention to travel is measured on an index that reflects the dominant sentiment expressed by a market;either positive or negative.The index is tied to a base

6、 of 100.Values above 100 indicate a positiveevolution,whereas values below 100 indicate negative attitudes towards travel in a given time period.The Long-Haul Travel Barometers capture peoples intention to travel abroad and are not meant toquantify the prospect demand levels.Long-Haul Travel Sentime