Hawke Media：电商网站的核心要素（英文版）（12页）.pdf

1、Conquering Core Web Vitals for eCommerce eBOOKIN PARTNERSHIP WITHPARTNER LOGOPARTNER LOGOPARTNER LOGOHawkePartners2IN PARTNERSHIP WITHPARTNER LOGOPARTNER LOGOPARTNER LOGOHawkePartnersCONQUERING CORE WEB VITALS FOR ECOMMERCE These metrics will become more important in June 2021,as Google will begin u

2、sing them as search ranking signals.This eBook is designed to not only introduce and explain Core Web Vitals as they apply to eCommerce,but also prescribe foundational best practices to be able to measure and track these metrics and position your brand to rank well.Core Web Vitals will begin being u

3、sed as search ranking signals.JUNE 2021CONQUERING CORE WEB VITALS FOR ECOMMERCE In 2020,Google launched Core Web Vitals,a new set of website metrics that highlight aspects of web page development that impact online user experience.3IN PARTNERSHIP WITHPARTNER LOGOPARTNER LOGOPARTNER LOGOHawkePartners

4、CONQUERING CORE WEB VITALS FOR ECOMMERCE Googles Core Web Vitals aim to“reflect the real-world experience of a critical user-centric outcome.”But what are these metrics exactly?First Input Delay(FID),Cumulative Layout Shift(CLS),and Largest Contentful Paint(LCP).Having visibility and understanding o

5、f these metrics now will be important to better position your site for success come June.WHAT ARE CORE WEB VITALS?FID measures how much background tasks are causing a users first action(such as clicking a button or typing a character)to be delayed.So,FID is not actually measuring the delay of the us

6、ers first action,but the delay caused before that event.In other words,a users interactivity is delayed because the browser is busy Dom building or executing other background tasks at the time of the interaction.CLS measures the amount of reflow on your site,with the aim to reduce any unintended use