品牌金融（Brand Finance）：2026年美国品牌价值500强报告（英文版）（50页）.pdf

1、US 500 2026 The annual report on the most valuable and strongest American brandsPower and paradox:US brands reach$6.44 trillion amid global perception shifts +$607.6 billion:Apple retains the crown as the nations and worlds most valuable brand +Huntington leads with brand value growth,up 127%to$5.3

2、billion +YouTube overtakes Nike to become the strongest U.S.brand with a BSI score of 95.3/100 and an AAA+rating +Booz Allen,Lilly,and Franklin Templeton:Expertise-driven brands gain momentum +A polarized sector landscape:Tech and Insurance accelerate while consumer sectors lose momentum +ESG:U.S.br

3、ands lead the Sustainability Perceptions Index for Sustainability Perceptions Value and Positive Gap Value +Mounting credibility pressures challenge the U.S.Soft Power leadership Brand Finance US 500 3 2026 All rights reserved.Brand Finance Plc.ContentsForeword 5Laurence Newell,Executive Chairman,Br

4、and Finance Americas Country Overview 6Valuation Analysis 8Most Valuable American Brands 2026 9Fastest Growing Brand Value:Huntington 11Brands to Watch:Booz Allen,Lilly,12 Franklin Templeton Brand Strength Analysis 14Sector Analysis 17Sustainability Analysis 23Brand Spotlight 25AMD 26Steven Fund,Cor

5、porate VP,Brand Marketing,AMDBrand Value Ranking(USDm)29Insight 39Soft Power in the United States:40 Dominance Meets a Crisis of Trust Methodology 42Our Services 48Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and visual identity,to

6、 tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted standards(ISO 1066