Smartly.io：2022Z世代消费者调查报告-社交媒体如何吸引Z世代用户（英文版）（13页）.pdf

1、YESNOHow to Engage Gen Zon Social MediaConsumer Survey-Spring 2022Table of Table of ContentsContentsThe Gen Z Mindset:How Is It Different?3 3Gen Z LOVES Variety6 6Video Is King8 8Getting Clicks to Translate to Purchases 9 93This is particularly true when it comes to how they use and engage on social

2、 media platforms.Demographic data,and understanding the generational nuances this data brings to light,should be leveraged by brands as a cornerstone of how they define their target audiences across social channels.With recent data uncovering that Gen Z is four times more likely to convert on social

3、 media than Millennials,the time is now for advertisers to get it right.To understand better the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before,Smartly.io conducted two surveys in May of 2022.The first focused on

4、1,000 U.S.based consumers(age 18+)with the second surveying 1,000 Gen Z adults,ages 18-22.The Gen Z Mindset:The Gen Z Mindset:HowIs It Different?HowIs It Different?As Gen Z matures,we are seeing distinct behaviors and preferences from this group that differ from older generations.How to Engage Gen Z

5、 on Social Media4With the insights from these surveys we seek to uncover what motivates consumers to respond to a brands advertising on social media and,ultimately,make purchases,as well as how Gen Zs motivation differs.Through this research we uncovered that Gen Z is active across more social platf

6、orms than other age demographics.While Facebook and YouTube rank high across general consumers,Gen Z adults are regularly leveraging Instagram,TikTok,YouTube and Snapchat,among others.“Gen Z is active across more social platforms”On which social media platforms are you regularly(4-5 times per week)a