未来实验室：2023年中国美容消费十大误区（英文版）（21页）.pdf

1、10 Chinese Beauty Consumer Myths in 2023A Hot Pot China and The Future Laboratory Collaboration4.Preface REPORT INTRODUCTION :Why Chinese beauty consumers?:Research aims and methodology :Who did we speak to?7.Part One ATTITUDES :Chinese youth are rebelling against mainstream beauty standards :Among

2、Chinese women,ageing concerns only start at 40+:Appearing attractive for love interests is all-consuming :Specific product ingredient understanding in China is as low as in the west 21.Part Two MOTIVATIONS :Purpose claims are equally important for buyers in China as in the west :Skin whitening domin

3、ates as the issue for Chinese consumers :Male cosmetics is the next opportunity for brands looking at China29.Part Three MARKETING37.Epilogue CLOSING REMARKSContentsContentsCEO:Jonathan Travers-SmithDirector of Creative Strategy:Paul Hickey Director of Strategy:Adam Sandzer Marketing Manager:Adam Do

4、ffman Consumer Insights Manager:Chih Yuan-WangDesigner:Purni Gupta Hot Pot China20 Red Lion Street,London WC1R 4PQ Email:Hot Pot China delivers China success through culturally impactful marketing.We work with forward-thinking brands across luxury,fashion,beauty,F&B and fitness to build and deliver

5、succesful strategies in the worlds fastest-moving consumer market.Find out more:Hot Pot China:Contact:For further information or for advice on China strategy,please contact Co-founder:Chris SandersonCo-founder:Martin Raymond CEO:Cliff Bunting Director of strategy and planning:Rachele Simms Director

6、of marketing:Rodrigo Tobal Foresight editor:Fiona Harkin Strategic foresight editor:Adam Steel Deputy creative foresight editor:Olivia Houghton Senior designer:Samuel Davies Marketing manager:Emily KellyThe Future Laboratory6 Orsman Road,London N1 5RA,UK Phone:+44 20 7791 2020 Email:The Future Labor