Azoya Consulting：2023外商在华经营与盈利白皮书（英文版）（23页）.pdf

1、Entering the China Market ProfitablyFebruary 2023Some Of The Common Myths Around China LaunchThe same growth method in the West can be applied compatibly to China.1Expect profit from day 1 is a common myth.2There is always a huge room for my brand.3How China Can Be Profitable Business For Beauty Bra

2、ndsThe truth is Only a few beauty brands can achieve long-term profitability.Product-market fitEfficiency in marketing&salesCommercial modelEmbracing changeIdentity&fulfill unmet customerdemands.Tease out the target groups.RepurchaseBrand building and marketing on e-commerce and social media platfor

3、ms.Find the best fit at the current stage.Manage investment&costs.Market demandConsumer behaviorsPlatforms dynamicsTechnology&Social needsLeverage The China Business Success FactorsTrendTrafficProductBrandRepurchaseCostMarketresearchCustomeranalysisConsumption scenariosCommunication channelProduct e

4、xposureInformation flowUser flowCash flowBrand positioning ValuecommunicationCustomereducationProduct valueComparative advantageCompetition barriersProductmarketfit stageChannel expansion stage Brand mature stageCost managementCostoptimizationHow Beauty Brands Can Discover Product Market Fit In 2023

5、?Identify customers unmet needs01Small-scale test and discover feedback03Continuous testing and monitor feedback05Scaling07Tease out a solution02Validate product market fit strategy06Identify the right channel and marketing strategy for initial launch04Consolidating08Short Video Seeding On Little Re

6、d Book And WeiboPremium natural beauty:Amala Beauty Hair and skin kindness:HASKLivestreaming With Influencers To Amplify Amalas PresenceInfluence goes furtherPartnering with top anchor Austin Li to improve brand credibility.Amala recorded skyrocketing increase in searches,and sales compared to the d