Winterberry Group：客户旅程管理的演变（英文版）（30页）.pdf

1、THE EVOLUTION OF CUSTOMER JOURNEY MANAGEMENT,FOR MARKETING AND BEYONDAUGUST 2021 NOTICEThis report contains brief,selected information and analysis pertaining to the advertising,marketing and technology industries and has been prepared by Verista Part-ners Inc.d.b.a.Winterberry Group.It does not pur

2、port to be all-inclusive or to contain all of the information that a prospective manager,investor or lender may require.Projections and opinions in this report have been prepared based on information provided by third parties.Neither Winterberry Group nor its respective sponsors make any representat

3、ions or assurances that this information is complete or completely accurate,as it relies on self-reported data from industry leadersincluding advertisers,marketing service providers,technology developers and agencies.Nor shall any of the forgoing(or their respective officers or controlling persons)h

4、ave any liability resulting from the use of the information contained herein or otherwise supplied.All trademarks are the property of their respective owners.Copyright Winterberry Group 2021 All rights ReservedThis report would not have been possible without the significant contributions of the indu

5、stry leaders who supported our research and shared their opinions with us.In particular,Winterberry Group is grateful to our project sponsors for their time,efforts and insights:AcknowledgementsPremier SponsorSupporting Sponsors 3INTRODUCTIONMichael HarrisonManaging PartnerCharles PingManaging Direc

6、tor EMEADave FranklandManaging ConsultantWINTERBERRY GROUP AUTHORSIn the process of developing this paper on customer journey management,Winterberry Group spoke to senior industry experts from both the US and Europe.These experts represented companies involved in all aspects of customer journey mana