益普索（Ipsos）：2023人工智能调研报告-当前品牌、创新者和数字产品经理需要了解什么（英文版）（15页）.pdf

1、A I T R A C K E RARTIFICIAL INTELLIGENCELorenzo Larini,NA CEO,IpsosMarch,20232 Ipsos|AI TrackerChatGPT social conversations peaked in Feb and March 2023Source:Ipsos Synthesio Topic Modeling data collected of global English-language mentions related to ChatGPT from 11/30/2022 to 3/9/2023.Ipsos|AI Tra

2、cker3AI Awareness is relatively high among the buzzy tech concepts,higher than CryptoQ:How familiar,if at all,are you with each of the following?-Familiar Summary55%42%39%34%29%15%10%The concept of artificial intelligenceCryptocurrencyMetaverseAugmented RealityNFTs(Non-Fungible Tokens)Web 3.0DAO(Dec

3、entralized Autonomous Organizations)Low familiarity in general about Tech Concepts,with AI among the highestSource:Ipsos Consumer Tracker,fielded February 28 March 1,2023 among 1,105 U.S.adults4 Ipsos|AI TrackerTop phrases in positive mentions include:make money,new era,artificial intelligence NFTTo

4、p phrases in negative mentions include:search engine(mentions related to ChatGPT not comparing to Google),fake news and political biasThough more positive,social conversations started to show a few negative mentionsSource:Ipsos Synthesio Topic Modeling data collected of global English-language menti

5、ons related to ChatGPT from 11/30/2022 to 3/9/2023.61.223.910.34.5NeutralPositiveNegativeUnassigned Ipsos|AI Tracker5Of the words describing AI,a few emerging negative choicesQ:AI is now being used to create works of art,books,news stories,movies and TV animations and more.Which of the following wor

6、ds would you use to describe these works?We asked ChatGPT to seed a list of words people might use to describe AI content and then surveyed people about which they actually would use.Source:Ipsos Consumer Tracker,fielded February 28 March 1,2023 among 1,105 U.S.adults0%5%10%15%20%25%30%35%Words to d