Channel Advisor：2023年全球零售媒体广告报告_ 品牌如何在2023年及以后提高产品知名度和销量（英文版）（43页）.pdf

1、Retail Media Advertising:How Brands Can Boost Product Visibility and Sales in 2023&BeyondConfidential|Copyright ChannelAdvisor 2023Your Presenters2Greg IvesDirector,Product Marketing ChannelAdvisorBradley HearnProduct Marketing Manager,ChannelAdvisor3Confidential|Copyright ChannelAdvisor 2023Consume

2、r JourneyRetail Media LandscapeStrategies for SuccessKey TakeawaysTodays Agenda12344Confidential|Copyright ChannelAdvisor 2023The Consumer Journey5Confidential|Copyright ChannelAdvisor 2023Consumer Journey is More Varied Than EverConfidential|Copyright ChannelAdvisor 2023We Surveyed Over 5,000 Onlin

3、e Consumers6Active online shoppers,who had purchased at least one item online in the last 12 months51%Female,49%MaleAge range:18-65+Self-administered,30 questionsUSA(1002)UK(1000)France(1001)Germany(1005)Australia(1001)In partnership withConfidential|Copyright ChannelAdvisor 2023The Journey BeginsQ:

4、When you go online to buy products,where do you begin your product search?US&Europe7THE JOURNEY BEGINSConfidential|Copyright ChannelAdvisor 2023The Number of Digital Touchpoints is on the Rise8Q:On average,how many total websites(e.g.,search engines,marketplaces,brand websites,etc.)do you visit on y

5、our buying journey before actually purchasing a product?18%170%2-45+12%Confidential|Copyright ChannelAdvisor 20239The Popularity of Marketplaces Continues to GrowGlobal consumers who say they regularly use multiplemarketplaces for browsing,shopping or buying76%Confidential|Copyright ChannelAdvisor 2

6、02310Q:How many online marketplaces do you tend to use for browsing,shopping or buying on a regular basis?Global consumers who have purchased from foreign marketplace in the past 12 monthsThe Popularity of Marketplaces Continues to GrowConfidential|Copyright ChannelAdvisor 2023Marketplaces Lead to D