群邑（GroupM）：2023年中国广告市场洞察报告（英文版）（16页）.pdf

1、FEBRUARY 2023A Report From GroupM,WPPs Media Investment GroupCHINA SPOTLIGHTFEBRUARY 2023 CHINA SPOTLIGHT I TABLE OF CONTENTS2MARKET PERSPECTIVEAN ECONOMIC REBOUNDLOOKING AHEAD0405MEDIA&ENTERTAINMENTAUTOMOTIVE SALESLUXURY SALES13TABLE OFCONTENTSMARKETER TAKEAWAYS14070911CONTACT15YEAROF THERABBIT2023

2、FEBRUARY 2023 CHINA SPOTLIGHT I MARKET PERSPECTIVEMARKET PERSPECTIVEGROUPM GREATER CHINA CEO&WPP GREATER CHINA CEOPATRICK XUThe last three years have been some of the most challenging andinspiring of my career.Throughout the successive pandemic-relatedlockdowns and resulting shifts in economic activ

3、ity and human behavior,GroupM and its clients have adapted and invested to come out strongerand better prepared for the years ahead.This agility and vibrancy have been amazing to watch as our GroupMpeople have rebounded from a very difficult December when manypeople personally experienced the impact

4、s of a large wave of COVID-19infections.In January,I,along with my colleagues and hundreds ofmillions of other Chinese,traveled to celebrate the Chinese New Year(CNY),ushering in a new year of prosperity and revitalization.In a signof how quickly China is returning to life beyond the zero-COVID poli

5、cy,the Ministry of Culture and Tourism reported that the number of tripsduring 2023 CNY increased by 23.1%over 2022 and revenue fromdomestic tourism increased by 30%.Now back in our offices,we are looking forward to a year of growth.GroupMs advertising forecast for China calls for 6.3%growth in 2023

6、with further 6.4%growth in 2024.Those increases will be especially feltin performance marketing,e-commerce and social,including socialcommerce where we continue to invest in strengthening our talent andcapabilities in service of our clients.Last year we added more than 3,000certificates from partner