Socialinsider ：2022年度航空公司社交媒体行业报告（英文版）（18页）.pdf

1、AirlinesSocial Media Industry ReportDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Discover analytics metrics that matter for every type of content on Facebook,Instagram,and Twitter.Photos appear to be the most shared sort of content in the airline ind

2、ustry across all platforms.However,Instagram Reels remain the most engaging sort of media.Content StrategyAirlinesexamples21.29%DECREASE IN INTERACTIONSINSTAGRAMMedian posts interactionsThe median post interaction rate for Facebook and Twitter in the airline industry remains steady.Since November 20

3、22,there has been a 22.76%decrease in Instagram interactions.Median posts interactions across all platformsDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry In the last 12 months,brands in the Airlines category shared:58.48%photos 15.78%videos 14.80%album

4、s 6.87%links 4.05%statusesContent diversity on FacebookPosts types on FacebookDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Date Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Posts types on InstagramIn the l

5、ast 12 months,brands in the Airlines category shared:55.87%photos 18.79%reels 18.56%carousels 6.77%videosContent diversity on InstagramDate Range:1 Jan 2022-31 Dec 2022 Sample:Socialinsiderworldwide data for the Airlines industry Posts types on TwitterIn the last 12 months,brands in the Airlines cat

6、egory shared:69.14%status 28.22%links 2.21%photos 0.41%videosContent diversity on TwitterOrganic performance of posts types on Facebook0.27%Avg.engagement rate per post for video Videos perform best in terms of organic performance on Facebook worldwide.Albums(0.24%)are followed by photos,which have